Lead Generation Case
Online Multiplayer Games POC
Flint Center for the Performing
Cupertino, CA (Silicon Valley)
Problem: Empty seats were going to waste at the end of show series.
Season ticket holders enjoyed the shows and made positive comments.
How could more seats be sold without decreasing the published list
Solution: The referral marketing program allowed season ticket
holders to refer friends and family for ticket sales. SharedGain
drove purchases to the client-specific Ticketmaster ecommerce site.
Custom referral rewards included SharedGain-managed sweepstakes
entries for referring by the ticket holders.
Assessment: Flint Center marketing management reported that the
SharedGain campaign produced the highest rate of ticket sales conversion
of any email program previously used. Flint Center marketing management
was delighted with the results of the SharedGain marketing campaign.
It provided 5X the new sales performance compared to the next best
email marketing campaign that they had used. They declared they
thought we were “terrific!”.
Professional Services -- Prepackaged
Problem: Utilization for producing high-volume, pre-packaged legal
services were at less than capacity, while current clients remarked
about their complete satisfaction with the service.
Solution: SharedGain provided a lead-generation system that produced
qualified prospects. Current clients referred friends, family and
colleagues. Custom referral rewards included choice of charity donation
to comply with professional association code of ethics that disallow
compensation for referring others.
Assessment: Creative Consultants Group, the online marketing agency
for a law firm with a diverse client base, declared “You are
the most reliable, mature and persistent team of managers for a
marketing services firm we have worked with. Thank you for your
Online Multiplayer Games
Multiplayer Online Game
Problem: users of an online multiplayer realistic golf game enjoy
playing with their friends. They often invite real-world golf partners
to play online during the winter months; however, the users are
not as active recommending the game to casual acquaintances as they
do for a few close golf buddies.
Solution: The referral marketing program can provide a capability
for real world and online golfers to recommend the game to casual
acquaintances through email and Facebook News Feeds.
Assessment: The online game company determined that social network
friends would be a viable means to attract users that would be more
"sticky" than those gotten from pay-per-click (PPC) ads.
Why Automated Word of Mouth Works
Automated word of mouth is more efficient than a demographic or
random mailing to prospects.
Current customers can naturally target those prospective customers
that would be most likely to purchase a brand based on recommendations
In other words, your satisfied customers know how to find your
new customers. Even better, these customers will most likely know
the best timing and approach to prospects like themselves.
Satisfied customers actually enjoy being empowered to find your