We generate customers by leveraging natural social behavior including user-written commentary about brands and product/service recommendations. People will listen to their own trusted advisors, those friends and colleagues that have relevant domain expertise, hold shared preferences or values and therefore are trusted.
The TriBaton™ has three components: personal product or service recommendation, a special promotional offer to the new customer, and a soft reward or recognition to the recommending customer.
“User-written” recommendations are actually added-value, user-generated advertisements. The original friend-to-friend written recommendation then gains more credibility as it is passed from one person to another, compared to the recommendation written for public display. TriBaton friend authenticity is further validated by the metrics of person-to-person handoffs.
Batons contain recommendations. The current customers refer their friends to purchase the preferred brand and the new customers receive a special offer when the sale is recorded.
The SharedGain baton facilitates directed communication between the customer of a product and a prospect. SharedGain interacts directly with consumers with reward batons.
We are a media-delivery platform. We transfer batons via email, widgets, mobile apps, IM, Web pages, texting, Internet TV and other media. The batons are not tied to any specific delivery mechanism. Transmedia storytelling and other consumer engagement methods are enabled with the TriBaton and CommunityGain.
Our vision is that SharedGain's CommunityGain™ becomes a powerful multi-category shopping tool wherever and whenever a person can quickly review new or previous product and service recommendations from their friends and colleagues. Natural word of mouth– conversations among friends about recommendations of products, services and merchandisers– are the most highly trusted messages and are relevant to a current interest. We can create the trusted answers in anticipation of product inquiries.
TriBatons are a vehicle for directed, personal communication to selected friends or colleagues about a common preference. The TriBaton communicates a user-generated recommendation and a promotional a promotional call-to-action offer, effectively an advertisement. The TriBaton is portable and has different attributes and degrees of content, from a simple certificate with implied recommendation to a full narrative with multiple recommendations and presentation of the referral reward.
Referral Service Package